Real Madrid rolls out multi-platform retail plans with Santiago Bernabéu centrepiece
July 7 – Spanish giants Real Madrid, who are currently undergoing renovation of their iconic Santiago Bernabéu stadium, have announced a wide ranging multi-channel retail programme.
Included is an expanded club store at the stadium that the club promises will be a “revolutionary shopping experience”, as well as the relaunch of three more club ships in downtown Madrid.
The club has partnered with Legends to manage all merchandise operations. This new partnership will further “develop relationships with fans and deliver a seamless and integrated experience that truly represents the Real Madrid brand across all online and retail physical touchpoints.”
As well as club shops,
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