European sport sponsorship hits record €20bn in 2022, finds report
March 27 – The European sponsorship market grew by 4.3% in 2022 to €29 billion with sport making up €20.69 billion of the total, according to research from the European Sponsorship Association and Nielsen Sports.
The 2022 sports sponsorship figure marked a new high for the sports sector – the €20.69bn compared with €19.80 billion in 2021 and €20.26 billion in 2019.
While sport was breaking sponsorship revenue records, overall sponsorship in Europe was still €1 billion lower than 2018 and 2019 levels,
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