Target leveraged stores to raise its online game
NEW YORK (AP) — Target leveraged its stores as delivery centers, helping to boost sales during the critical holiday period.
The Minneapolis-based retailer said Tuesday that sales at stores open at least a year jumped 3.4 percent in November and December, with heavy traffic on the company's website and in stores.
Target stores played a part in 70 percent of online volume during the last two months of the year, accounting for about 80 percent of the company's same-store sales growth. The stores were used to either ship online orders or as a pickup point for customers who ordered online.