The Virtual Terrace • Complete absence of marketing for new season
Asgardian13 wrote:
A few years ago I had some dealings with the sponsorship team at the RFL. At the same time, I got regally vexed off that HSBC, whom I've banked with forever, was sponsoring the Union Lions tour to Australia. I managed to get the email details of HSBC's head of sponsorship. I asked him to explain why HSBC money was being blown on what is a minority sport in Aus. His reply was that they were seeking to 'build their brand' in Australia. What this shows is that there is undoubtedly a bias from the big UK finance companies towards Union, as they would have had a much better brand building opportunity down under by sponsoring League in some format or other. It's also worth pointing out that this HSBC guy was in Australia at the time no doubt 'monitoring' (between sips of champagne) the bank's sponsorship 'return'. I passed on this exchange to the RL sponsorship team. Clearly they couldn't get HSBC to change their minds.
Cool Story Bro.
The B&I Lions tour of Australia saw 418,000+ fans attend games....that's 40,000 fewer than attended the 2013 RLWC in England and 125,000 more than attended the 2008 RLWC in 'stralia.....not bad for a Minority sport. The SKY TV audience for the 1st test was 1,150,000 UK viewers........on a Saturday Morning...the 2nd and third both hit over 900k........30,000 fans apparently made the trip at some stage over the tour..........I went to the first test in Brisbane and stayed for Origin the following week.......which game do you reckon got the bigger attendance?
Union is a sick puppy in 'stralia, with the exception of Internationals.......I'd hazzard a guess that there are far more Wallaby jerseys in Aussie Wardrobes than Kangaroos and HSBC is an INTERNATIONAL brand....so the fit is perfect. Your bitterness would have been ignored and regardless of your opinion, there will be an entire team of people checking and monitoring this sponsorship and its return.
League doesn't attract HSBC because our audience isn't their target audience.......we get foxy bingo, but Union doesn't.....you join the dots Einstein!
Statistics: Posted by Call Me God — Sat Feb 03, 2018 8:12 pm — Replies 115 — Views 5100