Admitad Cardlink: Boost Sales & Loyalty with Card-Linked Offers

Businesses and financial institutions need innovative ways to engage customers and drive sales. Admitad Cardlink is a powerful card-linked offer (CLO) solution that connects discounts and cashback directly to consumers’ payment cards, delivering seamless rewards and boosting merchant performance.

Whether you’re an advertiser looking to increase conversions or a bank or publisher aiming to enhance cardholder engagement, Cardlink provides a frictionless way to incentivize spending while improving customer loyalty.

Market trends

Over 17.45 billion credit, debit, and prepaid cards were in circulation globally by the end of 2023, with usage continuing to grow. Worldwide card activity is projected to grow by 43% by 2029, reaching nearly 1.11 trillion transactions annually. That’s a huge potential with rewards programs being a significant driver of credit card adoption:

• Over 80% of users choose cards based on rewards like cashback, travel points, or retail discounts
• Loyalty programs influence 25% of consumers‘ online purchase decisions.

What Is a Cardlink?

A Cardlink automatically applies discounts or cashback when a consumer uses their linked card at a participating merchant. No coupons, promo codes, or extra steps are needed—just instant savings tied directly to the payment method.

Admitad’s Cardlink product has the potential to significantly influence businesses by leveraging card-linked marketing to enhance customer engagement, boost sales, and improve loyalty. Here’s how:

1. Enhanced Customer Engagement

• Direct Integration with Banks: Cardlink directly collaborates with banks allowing brands to place offers directly in banking apps and loyalty programs. This ensures visibility among over already 145 million payment-capable users globally with potential increase up to 400 million cardholders.
• Personalized Offers: By using transactional data, Cardlink enables highly targeted promotions, such as cashback rewards or discounts, tailored to individual spending habits. This personalization makes offers more relevant and appealing to customers.

2. Increased Sales and Retention

• Boost in Conversion Rates: Cardlink’s campaigns have been shown to increase sales by an average of 37% and the average transaction value by 12.5%. Additionally, enhanced cashback options can improve customer retention rates by 4-5 times.
• Seamless Shopping Experience: Offers are linked directly to payment cards, eliminating the need for promo codes or loyalty cards. This frictionless experience encourages repeat purchases and strengthens brand loyalty.

3. Data-Driven Insights

• Transactional Tracking: Cardlink uses precise tracking based on financial transactions, unaffected by privacy settings or ad blockers. This provides advertisers with near-perfect data accuracy for measuring campaign effectiveness.

4. Simplified Operations

• No Integration Required: Cardlink eliminates the need for complex technological setups or integrations. Advertisers can manage campaigns through a single interface with support from Admitad’s account managers.
• Unified Management: Brands can collaborate with multiple banks and payment systems through a centralized platform, streamlining operations and reducing administrative overhead.

5. Competitive Advantages

• Increased Trust: Offers are presented as direct links to brand websites rather than affiliate links, fostering trust and improving customer perception of the brand.
• Omnichannel Reach: Cardlink supports both online and offline campaigns, enabling businesses to drive sales across multiple channels while maintaining consistent messaging.

Impact on Businesses

Admitad’s Cardlink product empowers brands to:

1. Access a large pool of loyal and payment-ready customers.
2. Drive incremental revenue through personalized and seamless offers.
3. Simplify campaign management while boosting ROI.

By integrating card-linked marketing into their strategies, businesses can strengthen customer relationships, differentiate themselves from competitors, and achieve sustainable growth in both online and offline markets.

Cardlink for Publishers

For banks and card publishers, Cardlink serves as a dynamic tool to enhance user engagement and distinguish yourself in the competitive financial sector:

• Boost Card Usage: Encourage more transactions, driving card activity and related fees.
• Strengthen Loyalty: Engaging rewards spur customer satisfaction and continued engagement.
• Stand Out from Competition: Distinguish your financial offerings with cashback deals and discounts that captivate users.
• Data Insights: Leverage analytics on spending patterns to refine your product offerings.

Join forces with leading industry names such as Revolut, Platacard, Maly, Tabby, and BCI to elevate your promotional reach.

Get Started with Admitad Cardlink Today!

Whether you’re an advertiser looking to increase sales or a bank/publisher aiming to boost cardholder engagement, Admitad Cardlink provides a win-win solution for businesses and consumers alike.

Contact us now to launch your card-linked campaign:
https://www.admitad.com/cardlink/

Drive more transactions, enhance customer loyalty, and unlock new revenue streams with Admitad Cardlink!