It looks like streaming ruled monthly TV viewing for the first time ever
More people spent their TV time watching a streaming service than cable or broadcast last month, according to a report from Nielsen (via The Wall Street Journal). The audience measurement company says that this is the first time ever that streaming services have accounted for the biggest chunk of people’s viewing habits.
The report says that services like Netflix, YouTube, and Hulu made up 34.8 percent of people’s watch time, while cable made up 34.4 percent. Broadcast TV made up for 21.6 percent. Added together, traditional TV services still beat streaming, but streaming had the biggest piece of the pie.
Neilson says that part of...