The Guardian accuses Microsoft of reputational damage after distasteful AI poll
More than three years after Microsoft gutted its news divisions and replaced their work with AI and algorithmic automation, the content generated by its systems continues to contain grave errors that human involvement could, or should, have stopped. Today, The Guardian accused the company of damaging its reputation with a poll labeled “insights by AI” that appeared in Microsoft Start next to a Guardian story about a woman’s death, asking readers to vote on how she died.
The Guardian wrote that though the poll was removed, the damage had already been done. The poll asked readers to vote on whether a woman took her own life, was murdered, or died by accident. Five-day-old comments on the story indicate readers were upset, and some clearly...