Donohue believes the NBA 2K League's rapid expansion
Donohue believes the NBA 2K League's rapid expansion in NBA 2K22 MT the number of partners is due a combination a number of organizations that are aware that esports is an emerging industry and a rapid increase in fan engagement. It's my opinion that it's already being observed, and the increasing fan engagement just fuels the fire. It was because every company we spoke to about partnerships felt they had to be involved in Esports and are trying to determine what that is.
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