Cyprus wineries showcase products in Germany
The Ministry of Energy, Commerce, and Industry on Tuesday announced that, in collaboration with the Cyprus Trade Centre in Berlin, took part in the International Wine and Spirits Exhibition PROWEIN 2024, the third consecutive year it has participated in the event.
This event took place in Düsseldorf, Germany, from March 10 to 12, 2024. Notably, this year’s event attracted approximately 47,000 visitors from 135 countries and featured 5,400 exhibitors from 65 countries.
According to a statement issued by the state’s Press & Information Office (PIO), 14 Cypriot wineries participated in the exhibition, thereby highlighting the uniqueness of native grape varieties, and presenting various types of wines, including commandaria and zivania.
Beyond the promotion of their products, Cypriot wineries also made important business contacts with existing and potential partners, as well as other industry stakeholders.
The PROWEIN exhibition, which this year celebrated its 30th anniversary, having been held annually since 1994, is widely regarded as the most important wine exhibition internationally.
It is recognised as the largest annual meeting point in the field of wine and spirits, attracting thousands of industry professionals and visitors from around the world.
It is worth noting that, as stated in the announcement, the Ministry of Energy, Commerce, and Industry actively supports the efforts of Cypriot businesses to strengthen their export capabilities and, subsequently, the penetration of Cypriot wineries into new markets.
For this purpose, it said that it views participation in major international exhibitions in a positive light,demonstrating a firm commitment to promoting Cyprus’ viniculture and winemaking heritage on a global stage.